Ever year when a new catalog comes out, and we get New In Colors I start an In Color Club. Those that join get a New In Color each Month that includes the Embellishments, this year its the 3/8" Open Weave Ribbon, the In Color Jewels. They also get In Color Shimmer Vellum along with he Designer Series Paper, Markers, Stamp Pad and Refill.
Each month when I send them their color for the month, this month was Evening Evergreen I also send them a card in their New In Color.
The card is simple but gives them ideas on how to use their product.
At the end of the five months they have all the products for the New In Colors, 5 card designs and some extra product that coordinated with the In Color.